Why is Social Media important for your business?


From finding places to travel, to booking tickets, to buying grocery, everything these days is an online affair. People do not have to travel for anything, all they need to do is click few links on their mobile phones to get the desired product or services or both. For every online business there is a need for online marketing and for online marketing we must require channels where we can reach people. Social media provide that platform. In todays world if you need a cutting edge, you cannot ignore social media as a marketing channel.

Although traditional marketing practices are yet not out of trend but digital marketing is pacing almost parallel or can say is gaining charts with its popularity.

There are various reasons owing to such a shift in preferences:


Your customers are online – You might not know but your customers might be looking for your company or your products online. Your customers who use to purchase physically from you might want to sit back home and go for online shopping. Do not disappoint them, or else they might go to your competitors.


People are talking about you on Social Media – Being on Social Media is all about how social you can be, people are talking about your company on Social Media, rating you, liking and commenting you and more so disliking you through their not so happy comments. The end point is people are referring to your business in more ways than one and they are not just random people, some are also your friend. So if your friends are referring to a certain thing the likelihood of you liking that thing increases.

More people on Social Media – Approximately 460 billion Indians are Internet users as of 2017 of which 241 billion are on Facebook. Since, more and more people of Social Media is increasing every day, it is important to tab those customer through your social media marketing strategy.


Economical method to reach your audience – Social Media is not free as most people understand and organic reach is almost impossible to achieve owing to new Facebook updates but it is definitely economical than other traditional modes of marketing. Even as low as Rs. 100 in a day, you can reach a much larger audience as compared to other traditional marketing methods.


So, if you are running a new business or willing to start a new one, among other planning you must have a good Social Media strategy also in place.



Angel Pandey


libran, dreamer, singer in her own space

23 questions Google suggest to ask yourself if you’re affected by Google Panda



Google has published a list of 23 questions along with the guidelines to ask yourself if your website is affected by Google Panda’s update.


  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognized authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognize this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site?

Don’t worry about Google Panda’s next update!



When Google launched its algorithm, Google Panda, a change in the google’s search result algorithm, in February 2011, a lot of websites were affected. The main aim of introducing such a change was to lower the rank of the low quality sites majorly with respect to content and to bring the high quality sites to rank on top. Google Panda was a change in google’s algorithm from a human angle or a visitors angle. If a visitor is searching for a keyword and if it is directing it to your website, visitors should get justice by getting the desired information they are seeking and not a spammy or irrelevant website existing to benefit themselves by whichever means necessary.

If you have below points in place, you do not need to worry about your website ranking:

1.       High quality content: Your content is high quality which means it is unique, precise and grammatically correct. Your content do not have spelling, style related or factual errors, which means make sure your content is properly copy edited. You content is targeted to your customer and not merely focussing to top a search engine.

2.   No Duplication and Overlapping of content: Look for your website for duplicacy and overlapping of content. Make sure the same content hasn’t appeared more than once on your website or with a slight variation in words. Make sure that your audience get a unique image of your website with quality data and analysis and not just irrelevant information scattered everywhere.

3.   Word Count: Think twice before stuffing your page with content and thinking that maybe it’s one way of gaining quality and escaping the Google Panda’s algorithm’s net. Your word count maybe limited but giving the necessary information about the topic required or is able to explain the question correctly. You might be able to explain a topic in fewer words than using paragraphs to do the same.

4.   Limited advertisements: Google Panda has also affected sites which has huge amount of advertising on their websites. Your website needs to have limited and relevant advertisements where, relevant advertising means the advertising and affiliate links benefiting the site owner but benefiting the visitor even more. If the affiliate links and advertising are there just so that you can gain more revenue and it is not at all useful to the visitor’s search material, you might have an issue.

Stay Online for the next post…..

6 Reasons to Choose Soutien Infotech as Training Institute


Soutien Infotech started its business with it’s main aim of providing quality training to individuals looking for better growth prospects in the field of Information Technology and Digital Marketing.

Our courses are designed with respect to the job opportunities in current times. The course curriculum is thoroughly researched and updated keeping in mind the changing industry trends. Our trainers are industry professionals who are aware of the challenges faced while working which enables them to share the same with students which further helps them overcome those challenges. At Soutien, you get trainers with a strong profile, industry professionals with a rich professional and industrial experience. Soutien Infotech has been striving hard to work towards the goal of providing the best to our students so that they can be a step ahead from their competitors.

In our previous blog we have pointed out issues students face while looking for a good career opportunity. Read below to know how Soutien Infotech has overcome such issues:


     1.   Enhancing Technical Skills: One of the major and necessary requirement of IT industry is to have good technical skills. At Soutien Infotech, we make sure that our students are technologically trained and they get ample opportunity and time to practice the concepts they have learned. We give individualised attention to the students so that they can be technically strong as this is the most important thing that will land them a job in a good IT company. For which we have developed an excellent lab facility to provide for the best for our students.


2.   Placement Assistance: Unemployment is a big problem in India but for a technically sound individual there is no     shortage of job in IT industry. At Soutien Infotech our major focus remains on thorough training of an individual. But our  job does not get completed here, our placement team continuously work on finding job opportunities for our students. We provide placement assistance to our students till the time they do not get a job.


3.   Experienced Trainers: Our trainers are industry professionals who have years of working experience and so they are better equipped with tools and techniques on how to effectively train an individual. Since they have gone through the challenges on working on a specific problem related to their courses, they can be a better guide than those who are mere trainers. At Soutien Infotech we also are constantly working towards upgrading their knowledge so that they in turn effectively train our students.


4.    Interactive Sessions and Round the clock guidance: Our training sessions are not a one way delivery lectures but interactive sessions where assessment happens in every day class and we get to know whether the student is asking the right question and whether he is understanding the concepts. Our students can reach our teachers at any point of day if they have doubts or problems and not just during the classes.


5.    Certifications: We provide certificates to all our students after successful completion of training. We also provide complete assistance if our students wish to go for other professional certificates such as Google for Digital Marketing.


6.    Additional Personality Development and Communication training:  For all our students who are not good with their communication skills and poor body language, we provide additional free of cost personality development and communication skills training.


We are working towards the betterment of our students so that they can get quality training and after our training session they move out in the open world as more confident individuals. Reach us at 0120-432-9333 or mail us at info@soutien.org.in.

Who will benefit with Digital Marketing?


As people started using mobile phones for everyday checking of mails, booking travel tickets, movie tickets, and practically everything, digital marketing has become a means to communicate with the people in their most comfortable spaces. Digital Marketing is not just the channel of marketing anymore but has evolved into a social hub, where a company is not just talking about itself but several other sources are also talking about the company, sources which are more trusted than the company itself, can be friends, peers, acquaintances.

In this digital era, digital marketing is not just important to marketers, but entrepreneurs who want to build their brand, students who are looking for a good career opportunity.

Let us know how an individual is benefitted from digital marketing:


For Students


1.   A successfully completed digital marketing course from a reputed institute will give weightage to your resume and more visibility to your employers.

2.  A competitive edge over fellow competitors.

3.   Kickstart your own business with the knowledge of digital marketing.

4.   Excellent career opportunity.


For Entrepreneurs


1.    If you wish to start a new business you must have a basic knowledge of digital marketing to kickstart.

2.   Getting edge over competitors as everyone is spending on digital marketing these days.

3.   Digital marketing is an evolutionary platform to generate leads.

4.   Digital Marketing cost much lesser than the usual marketing costs.


For Professionals


1.   Since digital Marketing is the future of marketing, knowledge of digital marketing is a beneficiary add ons to your resumes as well as your growth prospects.

2.   You will be able to start your work as a freelancer if you are tired of office environment.

3.   Good opportunity for all the sales and marketing professionals who wish to move on to desk   jobs.

4.   Added knowledge about digital marketing can make you eligible for better paying jobs.


For Freelancers


1.     You can work in your own comfortable and personal work space.

2.     You can work at your own time.

3.     You can be your own boss.

4.     You can work as well as take care of your family.


Still waiting! Get Enrolled for your digital marketing course today!

Call us at 0120-432-9333 or mail us at info@soutien.org.in.



Angel Pandey


libran, dreamer, singer in her own space

Why are Training Institutes needed?

With the boom of  IT industry in India, the requirements of skilled labour have been growing . Although IT industry has seen a lot of downfalls but, enduring every thorn in its way, this industry is still standing firm and is one of the highest paid industry in India. The growing popularity of the IT industry has not only attracted a lot of students  and has made the competition tougher day by day for an IT career aspirant. The  increasing competition has  widened the scope for  Training Institutes  that has trained around thousands of students with most of them placed in the IT industry’s across the world.


So, let us know here how these Institutes play a major role in shaping a student’s career.


  1. Keeping pace with technology: Technology is changing rapidly with each passing day, new software and updated versions of existing ones are constantly been introduced in the industry. You must keep yourself updated with the changes and challenges of the IT industry, as refraining from it might cause hindrance to your growth in the company which can eventually lead to loss of work.


  1. Chances of getting placement increase/ Using Training as an edge: The never ending quest of IT companies finding a highly skilled candidate for the job have led to the preference of the already trained one. Thus a prior understanding of concepts can give you an edge over your competitor in an interview and move you closer to   the selection procedure for a job.


  1. Reputation & Trust: Several IT companies find it easier to approach the already trusted training institute for placements rather than getting directly in touch with them. Also, they prefer someone who has already been trained so that they can place the candidate directly on job, rather than spending on in-house training. So, if you are associated with a training institute, you know you have better chances of bagging a job than if you try for yourself.


  1. Certification: Training institutes offer Certificate after successful completion of the training course which is a mark of excellence for the student and enhances employer’s trust and confidence in you.


  1. Upgradation of knowledge: The usual college course curriculum is limited and lack necessary updation which can be an impediment in getting a job. The training institutes have experts who can assess your knowledge and your capabilities and guide you to opt for the best course required to getting you the most relevant of the job profiles. Usually students stick to the herd mentality and opt for the courses that might have relevance in the past but will be redundant in future. Training Institutes keep you updated with the latest technology and knowledge through their courses. This gives you greater job opportunities, thereby training and upgrading your knowledge.


Soutien Infotech has researched on all these aspects which will enable the students to understand their needs, identify their skills and connect them to a course which will help them make better decisions with their career choices.

Soutien Infotech has created a whole new environment of learning so that the sessions are interactive and students are interested in learning newer concepts. Our trainers carry years of experience and are updated with latest technologies and training methods. We also provide live projects to work on so that our students can be industry-ready.



Let us reach you out!

Call Us at 0120-432-9333 or Whatsapp – 8882769555 or visit us at B-76, Sec. 2, Noida – 201301



Angel Pandey


libran, dreamer, singer in her own space